AI-powered GTM strategies are shifting from manual research to automated sentiment analysis and prospecting workflows.
We break down how to use Apify to scrape conference engagement and perform market analysis, comparing major industry events like Dreamforce and Black Hat. This approach moves beyond surface-level metrics, allowing you to identify exactly where the conversation is happening and who is driving it.
We also walk through practical outbound automation projects, including a specific demo on using public datasets to score property managers for local service businesses. The conversation concludes with a critique of modern SaaS pricing models, analyzing the shift toward token-based billing and the difficulty of implementing true outcome-based compensation for sales teams. We also refine our prospecting workflows to better align with these new data-heavy realities.
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00:52 Welcome Back
01:25 Apify & Dreamforce Analysis
04:34 High Agency & GTM
07:41 Outbound Automation
18:25 Tree Service Demo
23:55 SaaS Pricing Models
34:26 Stripe & Token Optimization
38:02 Seller Compensation
43:10 Outro
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